SEO For
Local Adelaide
Businesses
Do You Want to Increase Your Business by 100%?
A recent survey poll we conducted within the Australian network of the social networking site, Facebook has shown that 80% of the population that have access to an internet connection choose to use the internet search engines to find local businesses, while 17% use the Yellow Pages and 3% use other methods.
Here are some screenshots of the survey results. Since the survey is a paid poll via Facebook, the results can not be manipulated.
As you can see the results from each age demographic is very similar. This means it doesn’t matter if they are 15 or 50 years old, around 80% of people with internet access choose to use internet first when looking for local businesses.
If you would like to read more about Facebook Polls [Click Here]
Online local business search is a very large treasure chest of customers just waiting to be plundered. You can literally dominate your competition just through top 10 search engine rankings.
As internet service speeds and availability increase, the more popular local internet search is going to become.
According to www.internetworldstats.com in June 2008, Australia had a population of 20,600,856 and a total of 16,355,427 internet users. That’s 79% of Australians online and that’s only going to increase.
EFTel ISP has announced the future release of VDSL2 in Australia. VDSL2 is a very fast broadband service that will have speeds of up to 100 mbps. That is 4 times faster than the current highest speed internet that is available (ADLS2+) at 24mbps. This not only dramatically increases upload and download speeds for users near a VDSL2 exchange but dramatically increases the distance that the service can be used.
Australia is unfortunate to have poor quality copper phone cables. This means broadband dsl services usually breakdown to a poor quality within a short distance from their exchange. The higher speed and quality of VDSL2 will allow towns and country areas to take advantage of DSL broadband speeds and quality.
This pretty much ensures that local online business search is going to explode in the near future and the yellow pages will become non existent.
Its important to keep up with the fashion trends in life so why not in business as well. Local online business search is currently a huge fashion statement for any business, the yellow pages is so 1991.
The next question to be answered, Does your site already rank in the top 10 search results for your desired keyword phrase?
If your not sure or have never checked, [Click Here] and check your rankings by inserting your website address and your most desired keyword phrase.
If your not sure what your best keyword phrase would be, think about what other people would be searching for to find your business. E.g… “Adelaide Carpet Cleaners” or “Carpet Cleaning in South Australia”.
If your website doesn’t rank within the top 10, you are losing 8 out of 10 customers to your competitors that do rank. If you ask me, that is a huge chunk of the market.
If your wondering why you need to rank in the top 10 and why top 20 or 30 isn’t high enough. Ask yourself, how often do you do a search on the web and click through to the second or third page of the search results? Hardly ever, I bet.
SouthAussies.com is here to help you dominate your market with local business search.
By now you should know what your most desired keyword phrase would be. All local businesses main keyword should be either “Adelaide ………” or “……… in Adelaide”. An example of these keywords being used would be “Adelaide carpet cleaning” “Adelaide Car Hire” “Adelaide Plumbing Service” or “Jukebox hire in Adelaide” “auto electrician in Adelaide”.
After your site has been optimised by SouthAussies.com, you will not only rank for these high search volume terms, you will also rank for many more specific search terms. These search terms are known as longtail keyword phrases. These phrases are usually 4 to 5 words long. I.e. “best carpet cleaners in Adelaide” “cheapest plumbing service in Adelaide”
Your desired keyword phrases will be discused with you during consultation.
Jeez, $40,000 for a full page Yellow Pages ad is a lot when you can get so much more for so much less.
I couldn’t believe my ears when i heard that it cost $40,000 for a full page ad in the Yellow Pages, with a linear decrease in cost by size. $20,000 for half page and $10,000 for quarter page ads.
Unfortunately a lot of business owners believe that they have to pay these annual yellow pages advertising fees if they want to compete and survive in today’s market. Well maybe that was true 10 years ago but that definitely isn’t the case today.
The Yellow Pages realise they are no longer the big players in local business search. This can be seen by the dramatic increase in Yellow Pages advertising on prime time TV in the past 12 months.
Competition is huge in the Yellow Pages due to the structure of the book itself. If one business buys a full page ad then usually the competing businesses have to follow suite to get their market share. Then it comes down to the design of the ad and how well the businesses have branded them self’s in their market.
Internet search is a much more controlled environment if you know how to control it. Top 10 is good, number 1 is best, easy.
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